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This week, Brentford made the announcement that they plan to change the club badge from next season 2017/18. The current badge has been in existence since 1993 (not including the horrendous centenary badge which has been quickly forgotten by most) and is the only badge that many Brentford fans have known.


Various reasons have been cited for the change ranging from the ‘old’ badge having lack of recognisability, being too cluttered, being not iconic enough, being designed before the digital revolution so not working as well on the various forms of media available nowadays and many more.

Football fans – being fairly traditional in their nature and normally resistant to change – have been in two minds whether a change in club badge is really necessary at this very moment in time. There is an underlying feeling with some that sometimes change is instigated for changes sake and there are times when we should leave things as they are – at least until an option comes that absolutely blows us away.

We discussed the issues around the new badge on the Beesotted Pride of West London Podcast (below) and we asked some of our podcast contributors and a load of characters to give their views. You can see their thoughts below.

Feel free to leave your comments on the new badge below.


Dave Lane
My initial reaction to the new badge is that it fails to reflect the club’s history and heritage sufficiently, and although it references a ‘similar’ badge from the late 60s and early 70s (the supporters club badge), my fear is that it will not stand the test of time.

Bees Supporters Club 70s Badge

Brentford Supporters Badge from the 70s

The current badge may not be perfect, and it is difficult to read the ‘founded in 1889’ wording, but it was an evolution of two predecessors that also included the Middlesex crest – and most importantly red and white stripes – which this one does not.

The fans’ reaction to this will be interesting and I am sure will divide opinion. In my personal view it is just not special enough to change for the current one. It shouts ‘The Brentford Bees’ at me more than represents Brentford the town and the club’s history.
Marks out of 10: 6

Savvy Bee Kyriacou
I must admit my initial reaction is: that’s not bad.

Based mainly on the fact that I wasn’t a big fan of the current badge, it wouldn’t need to be amazing to elicit a positive reaction.

There seems to have been a move in recent times away from crests to something more simple. The ones I dislike the most are contorted letter combinations such as Fulham and McFranchise MK Dons. There are other very graphic badges like Bournemouth’s which gives me the hump because it’s ugly and meaningless.

The best badges for me are the simple cockerel and cannon of the north Londoners as they are clean and easily identifiable. They are less good in their slightly more modern versions and on their shields.


old and new badges

Brentford old and new badges

As for our new one. It’s simple (good), on a round shield (good) and the colours work nicely. It doesn’t feel  overly modern and could easily have been a badge we had in the past.

I rather like it.
Marks out of 10: 7.5

Billy Grant
I have to admit, I’m not a big fan of the badge on our kit at the moment. To me a great badge is something that is iconic. Hard to pull off I know. But that badge is hardly iconic. On the plus side, the olde badge does reflect a number of elements that represent what the club is all about – Middlesex swords … the stripes … the name of the club and year founded …. then you have the Bees … and the hive … hmmmmm. Not overly keen on that. Just think it looks slightly amateur.

As much as I’m proud of our club being called The Bees (as opposed to them fake Barnet Bees), it’s not that easy to get a Bee to be part of an iconic look without it looking a tad childish.

So about the new badge. To be honest, its one that kind of washes over me. And there are two elements that kind of bug me. The size of the Bee (which looks a tad like a fat wasp).  It’s too big. And the lack of red and white stripes as part of the badge. To me the stripes are a very strong part of Brentford fans’ identity – even more than a Bee.


Make the Bee smaller. Add some stripes. And maybe it would work better for me.

As for adding elements like the Middlesex swords? That would be hard with the current new design as there isn’t enough space. But maybe a good designer could have cleverly added these somehow. Maybe not large swords. But maybe as a small addendum up top or down the bottom (maybe add in a ‘bona fide’ ribbon like the original supporters badge had as above) – designed in such a way it did not deflect from the main imagery.

But the lack of stripes is the disappointment for me tbh.
Marks out of 10: 5

Martin The Dutchman Holland
It’s ok. It could be worse. I just don’t believe in changing badges for no reason. For me the badge in place when I started supporting is the badge i.e. 60s/early 70s crest – the one before the circle one.


Brentford 80s castle badge

The castle is the only decent one I have liked since. I am with Laney. It’s about history. The town, tradition. Not about a bee.
Marks out of 10: 6

Liberal Nick Carthew
A badge is just a badge. Players and fans should show passion whatever marketing gurus come up with in a bid to try and sell more merchandise.

It’s all about history and knowing where you came from.
Marks out of 10: 3

Matt The Allard
Not overly fussed about the badge in general to be honest. I think I quite like it if you’re going to push me for an opinion. I do like Sheffield Utd’s badge and it is quite similar.

I think you’re always up against making a Bee look cool. I know we are the Bees but it’s a very big bee.

Would have been nice to see some representation of the red and white stripes somewhere as that is more iconic to me than a bee.
Marks out of 10: 5

Jon Condorman Restall
I don’t particularly see the need to change the badge but preferred older badges to our current one anyway. The bee is very dominant, hopefully we can be equally as dominant on the pitch.

Brentford 60s badge

Brentford 60s badge

Marks out of 10: 7

Puns The Bee
Are we going to be mistaken for Sheffield united even more now? It’s OK. They could’ve really screwed it up but it is actually OK if not a little generic
Marks out of 10: 7

Jim Mortgageman
Happy with it
Marks out of 10: 8

Paddy Hughes
I like it, think it looks clean … but I also liked the current one (all though I may be in the minority there) and the castle badge too!!!
Marks out of 10: 8