The Football Code – Are Brentford Punching?

The Football Code – Are Brentford Punching?
Spread the love

The special guest on this week’s Pride of West London Brentford podcast is James Tippett – author of The Football Code – which goes sale via Amazon today. James used to work as an analyst for Smart Odds – which as you may know – is the Matthew Benham company that generates the stats which Brentford use to identify players.

James Tippett worked as a football analyst at Smartodds, a betting consultancy which turns over hundreds of millions of pounds each year. The company, founded and run by Brentford FC owner Matthew Benham, uses pioneering analytical methods to win money through football betting. Benham also uses Smartodds’ data to recruit players for Brentford, allowing them to consistently sign undervalued prospects.

Whilst working at the company, Tippett gained an insight into the unique and revolutionary methods used to gauge team and player performance. The 20-year old was a member of the department responsible for collecting match data, based on the Expected Goals method. Having been through the company’s training programme, Tippett states that he will never watch a match of football in the same way ever again.

In The Football Code, Tippett promotes a smarter footballing philosophy. He reveals the ground-breaking system used by professional gamblers to make millions, unveiling previously undisclosed methods that have the potential to change the beautiful game forever.

CLICK HERE TO BUY ‘THE FOOTBALL CODE’ BOOK

 

In the run up to the match against Aston Villa, James tells us why he thinks Brentford – with a weekly wage bill last year of £172k a year – and Aston Villa – with a week bill of just under £1m – will be a closer match than people think. He also gives us the lowdown on why Brentford’s league position (23rd at the moment) – using the analysis of expected goals – is way off where he and people in his world think it should be (8th).

MORE RECENT CONTENT

MOST READ CONTENT

Ivan Toney Makes The England Euro 2024 Squad

Ivan Toney Makes The England Euro 2024 Squad

Beesotted contributor Jason Wils reflects on a defining moment in Brentford Football Club's history... not only does one of our players play for England... they have been selected for a major international tournament... it's a game-changer! This is a moment we should...

read more
Brentford High End Of Season Reports 2023/24

Brentford High End Of Season Reports 2023/24

As Brentford complete a third season in the Premier League, @Beesotted’s supply teacher Jon Restall (@thecondorman) reports back on how the year has gone. In the blink of an eye another year has passed - perhaps more challenging than the previous two at this level,...

read more
Ceefax & The Wonder That Was Page 312

Ceefax & The Wonder That Was Page 312

Please spare a thought for us exiled supporters who have to stay up ‘til unearthly hours around the world, desperate to find out the Bees’ score. Admittedly myriad options are available to us that are now take for granted; live commentary via the excellent Bees...

The Bee Job Question

The Bee Job Question

Three weeks ago I had a job interview. An interview for a job I was actually quite interested in, rather than just being a way out of the harrowingly dull, underachieving job I have at the moment. I have by me now the letter that arrived today, which will tell me...

The Great Brentford Song Scam

The Great Brentford Song Scam

For years Brentford fans have constantly been evolving the songs they employ to support their team. Scientists and historians, such as myself, rarely take an interest in such forms of tribal worship. But, after being approached by Beesotted to take a closer look at...

1942 Leagues Under The Sea – John Chandler RIP

1942 Leagues Under The Sea – John Chandler RIP

 I was in the Navy during the War serving on H.M.S. Cairo (pictured above) when in 1942, Brentford played Portsmouth at Wembley, in the war-time F.A. Cup Final. I couldn’t attend as I was stationed in the Mediterranean around Gibraltar but my father went to the game...

About The Author

Dave Lane

Beesotted Editor Since 1990

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Brentford Global Fans’ Network

Podcast Subscription

Open Beesotted Podcast

Support Beesotted

Contact Beesotted

Beesotted Archive

Bees News Now