Five Things You Need To Know About Brentford Click Bait

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Bang on Jim
I’ve long stopped following click-bait to Get West London and all the anonymous transfer gossip sites, life is too short to waste it reading someone’s fertile imagination….I used to suspect that players agents use them as free ads for their clients. The constant inaccuracy of these keyboard worriers betrays their lack of real stories. Personally, I wait for the club to tell us all, who they have signed and why. In the last 5 years we haven’t been disappointed (well, not often), our recruitment model has unearthed some excellent players, and, now the B team is showing it’s value, we have some future stars emerging.
I have been to a few B team matches this season and have been very impressed by Mads, who looks ready to step up, and in the last game…..our enigmatic Scotsman, Theo was a bit special…..
Can’t wait for the fixtures……Oh and I really don’t care who goes up in the Play-off match this afternoon….. tbh, I’m more interested in who fills the last slot in the Dhrews v Millers match.
Ttfn
True, BFC coverage, is patchy. The “Middlesex Chronicle”, with their office in Hounslow High Street, used to be a great newspaper, with excellent coverage of local sport. True, the so-called, “Get West London”, can be appallingly superficial and very difficult to load, with all the ads swamping the server. However, football non stories proliferate, even on the BFC site, where tired old cliches are interminably trotted out by interchangeable players, about how great they will be, somewhere down the line, or “cracking on”.
So, for example, who can be trusted, if not the Wolverhampton “Express and Star”, founded by Andrew Carnegie in the 1880’s and claiming to be, “the biggest selling regional evening newspaper in Britain”, pretty sound credentials.
On 22/05/18, they published a report, claiming that WBA’s, “Guochuan Lai……picked Moore over Brentford’s Dean Smith from the two main candidates presented by chief executive Mark Jenkins….the club had already whittled down dozens of applicants to these two men.” Is this a fact, or fake news?
I can still (just about) remember the days when three, yes three local papers covered Brentford in massive depth with match reports, previews and news columns.
Such levels of scrutiny helped keep the club honest even though it has to be said that many local journalists were more like cheerleaders not wanting to bite the hand that fed them.
Now we have the ridiculous situation of a leading top ten Champiinship havi Gung nobody responsible for covering them either on mathdays or throughout the week.
The club does a stirling job on keeping its fans informed on events at Griffin Park but there are obvious limits and constraints on what it can cover.
Football thrives on independent and objective reporting which ensures that the awkward questions are asked and also answered.
Tom Moore did his best given the constraints under which he was forced to work but Get West Lindon rarely offered more than the banal or obvious.
Now we don’t even have that.
Anyone stupid, bored or desperate enough to read (in the broadest sense of the word) the ever growing series of clickbait sites quite frankly deserves everything he or she gets.
Obviously people click onto them or they would cease to exist but WHY?
There are talks going on behind the scenes of ways to fill the gap next season and I long for the day when some media outlet is able to provide this amazing g club with the level and depth of coverage that it deserves.
Like it or not newspapers fill content that a captive audience wants to read. In London and West London in oracular other than poor old Wimbledon the lowest supporter base is Brentford, therefore a feature covering Brentford will sell less papers than if space was given to a feature on one of the other clubs. The goons running click bait are the same and as Jim noted they have less quality and knowledge so the problem is compounded. Readership attracts numbers advertising money, so their logic is sound. The reality is as of now there is lower quality coverage and less coverage because of the Brentford audience size. The same principle applies to numbers of times Brentford feature on TV.
Nothing of significance will change until Brentford have been performing well in the Premier League for a number of years and the supporter base has increased in size (and this can only come from attracting kids).
Meanwhile, as Jim says, there are only two reliable sources, Brentford FC and Beesotted. Mind you, in a few years when Brentford has a large following in the Premier League there will be so much sensationalising and misinformation coming from Newspapers, magazines and the online marketing that it will be even more important to listen only to Brentford FC and Beesotted. Back to square one!!