Brentford fans have seen many things. Carlisle Wembley defeats. Springfield Park Wigan on a Friday night. Big local derbies against, erm, Aldershot. Losing to Barrow and thinking, “maybe a draw would’ve been a fair result.” So you’d think, now that the club is riding high in the Premier League and living a dream few thought they’d even see in their lifetimes, we’d all be singing in harmony.
Not quite.
Although some still can’t believe they’re watching Brentford on Match of the Day instead of pressing red on Teletext and waiting an eternity for the League Two scores to update, others can’t quite shake the feeling that the whole thing might collapse at any moment – probably due to a dodgy zonal set-piece routine conjured up by an algorithm or a rogue heat map misunderstanding. Fuck me, don’t mention VAR!
As one Bee on the myriad Beesotted WhatsApp groups put it:
“All football fans have hope but we have faith too. I’ve always said we are a cult that believes in and trusts their leaders. Some of our fans just haven’t seen the light yet.”
Religion meets xG. Fact is that Brentford have been playing 4D chess while other clubs are still working out what colour the pieces are. Of course everyone is entitled to an option (before there’s any confusion) but that’s something that can’t be disputed, surely?
But even paradise has its prophets of doom. There are always some perched in the rafters, arms folded, waiting for the exact moment to yell “TOLD YOU SO” as the good ship Brentford hits an imaginary iceberg somewhere up the Grand Union canal. Even a stopped clock is right twice a day.
“There will be an old guard who, when the Americans or North Koreans take over [from Benham] and we go down in five years’ time, they’ll say ‘I told you so’ with glee. Some people’s happy place is other people’s misery.”
That’s football fandom in a nutshell, right there. A strange mix of trauma bonding and clairvoyance.
And let’s be honest – some of the noise online would have you believe Brentford had hired Keith Chegwin as head coach, not Keith Andrews.
As one fan mused, “I don’t understand why people are obsessing over his set-piece role when he’s had years of coaching and assistant experience. Like Frank did. He saw an opportunity.” But no, “apparently not scoring from a direct free kick in a season is now grounds for hysteria.”
And then there’s the dealings in the transfer market.
“Some fans are really losing their shit about Brentford selling a player they’d never heard of when we signed him… after losing their shit about that player when they were brought in to replace another player they’d never heard of.”
It sometimes feels like there’s a never-ending spiral of irrational rage. A footballing Russian doll of misplaced anxiety. But is that something we are all guilty of to some degree… knowing there’s often nothing to worry about, but worrying about it anyhow?
The problem, some would argue, is that we’re all experts now. Or at least, we all think we are, usually online. But having a strong opinion on something doesn’t mean you’re right.
“There’s a fetish for statistics, heat maps, pivots and Football Manager… people want to feel like experts on how the club’s run, on the pitch, in transfers.”
And when a club like Brentford goes completely off-piste – ignores the old-school rules of football management or instead promotes someone from within the system – it causes confusion. “Where’s his track record?!” some cry. And yet, if we’d hired a former World Cup-winning captain with no coaching experience, people would still cheer. Just because they’d heard of them.
“They want to sign the player who scores 25 goals a year, the defender who wins all his aerial duels, and the manager who guarantees staying up. Unless he’s a former playing great – then it’s fine. Even though it usually isn’t.”
Maybe the truth is that the club’s method is just too left-field weird for many people. A data-driven football experiment run by a reclusive betting genius doesn’t exactly scream simplicity does it?
“I like to think I have a decent understanding of football, business and psychology… but I still struggle to understand Brentford’s modus operandi. It’s just so different… but what we’re achieving is miraculous. We’re the mavericks of football, and I love that.”
Ultimately, whether you’re a ‘happy clappy’ Brentford monk chanting “Trust the Process” or an anxious wreck who’s convinced we’ll be playing Crawley in two seasons and yearning for the ‘good old days’ (mainly because they were young) we’re all Bees. And we all care deeply.
“Whether we like to admit it or not, football – and the club we choose – is part of our identity. In difficult times politically, socially and financially, football provides a much-needed release. My few hours watching the Bees each week are complete escapism.”
So yes, Keith Andrews is a gamble and, until there are wins on the table, plus a healthy smattering of points on the board, he will remain that. But surely we’ve all learned by now that’s how we’ve achieved success and how our owner’s unique insights have produced the conveyor belt of achievement we are living through?
And we can’t gloss over that, more often than not, it works. But even when it doesn’t?
“Even if we went down, the system and the foundations mean we’d be well placed to come up again.”
But, right now, we’re still in dreamland.
Despite all the noise – the set-piece obsessives, the armchair tacticians, the “back in my day” brigade and the doom-mongers glued to their Paddy Power accounts – most fans still have a quiet confidence.
Beesotted’s latest Twitter fan poll shows that even with all the uncertainty right now – new head coach, potential summer departures, and that ever-lurking fear of fifth-season-syndrome – almost 60% of fans still believe we’ll finish well clear of relegation next season.
The recent appointment of Keith Andrews as head coach has certainly sparked a debate. While many fans recognise the logic behind the move, others can’t get past his role in set-pieces or a perceived lack of managerial pedigree. “Can I possibly know if Keith Andrews will be a good head coach? No, but if it does go wrong, at least I can say I said it would.”
Ultimately, the faith-versus-fear dynamic at Brentford mirrors football as a whole. One side trusts the process, another demands certainty. “People are often afraid of the unknown.” And Brentford, by design, thrives in the unknown — pushing boundaries, challenging norms, and proving that there is another way.
Personally, I love there being another way.
Dave Lane
Thanks to my WhatsApp chums for answering my question yesterday…. Please share your own thoughts by leaving a comment in the box below.

Excellent article. As someone who was at Wembley for the Carlisle defeat, at Springfield Park on a Friday night (usually in the rain to see us lose), at Aldershot, as well as places like Lincoln, Blackpool and Bury, your opening paragraph struck a chord.
Yes I am one of the old brigade, being a fan since the 60s, and yes I do miss the old days, partly because I would rather be 23 than 73, and yes I still have to pinch myself that we are in the top division.
However, I do not subscribe to the “we’re doomed” theory. As you say Dave, none of us know what will happen and it might go tits up, but I don’t think it will.
We have survived managerial changes before (only one of our last 5 managers was actually sacked), we have survived the loss of key players, and given that the infrastructure remains unchanged and that our owner is a real fan who understands the ethos of the club, I am cautiously optimistic.
The Bolton Bee
Dave, great article, I’m excited by seeing whether it’s the process within the club that’s lifted us to where we are, or was it all down to TF.
I have no preconceptions about KA as I always thought he was a minor in a big team, but am looking forward to see how he does. I do believe that if MB and PG see that it’s not working they will change it again!
There again, I’m still in dreamland having seen the mighty Bees play in Div 1 in my lifetime!
Much prefer hiring Keith Andrews than being “Famous ex-player’s Brentford”. And Thomas didn’t succeed on his own. He succeeded with good coaches, who Phil and Matthew recruited. Keep the faith.
Dave you cover most points but almost judge others on your own beliefs and ideas.
If you take out the characters you outline we may as well become a happy clapper cult.
In every walk of life you will get those who believe those who dont thats free speech and choice of opinion, take that out the game theres nothing.
Every bees fan what ever there opinion are a valued supporter and im sure also the club realise that some will fear some decisions, but will still treat and understand there view and appreciate there fears and aspirations because they want the best for the club,
Of cours every supporter would like to sign the likes of jude Bellingham to replace norgaard but in there heart they no its unrealistic, but hey thats there prerogative.
My opinion on the appointment of Andrews is good luck i wish you every success rome wasant built in a day,
My fears are not religation or what players are bought, all i want is the club that i have supported practically my whole life bring the joy and fun i have endured over the years.
I do believe though bring peoples fears to the axe dose not achieve anything its life and football is about all opinions, the people who show fear want the best for the club regardless of supporting 1 minute orr all there life. Its football aint it.
Yes Brian, I write from my own perspective, clearly. It’s my article.
I admire your diplomacy. I’m not convinced I would be as patient with the doubters. They infuriate me. It smacks of entitlement. It’s rife throughout football, fans simply not respecting the reality that only one team can win a game, a league, a cup.
This lack of perspective creeping in at Brentford is dangerous.
The core of our success is something bigger than the talent on the pitch, the coach or the fans. It’s the humility, the care factor and the lack of a hierarchy which stand us apart.
If we allow a lack of appreciation for what we have to creep in, it starts to threaten that culture. One which is the envy of football fans and boardrooms up and down the country.
It feels like its exactly the same as when Thomas Frank was appointed. Except now that we are premier league we seem to get hoards of morons talking bollocks…
Conversing with people on the internet about football is like sandpapering your face as part of a skin care regime…
Frank was severely underwhelming when D.S. went to Villa. Some closest to me were STILL unsure on him – well you got yr wish, #FranksOut !
Who knows? But the other options are managers who are set in their ways, with a whole backroom staff – and none of them with a particularly exciting Premier league record…
If Pochetino really didn’t apply, then maybe he was legitimately the best choice.
And again, if its cultish to trust that if its good enough for Giles, its good enough for me – then please call me Mr Manson.
I think we will be fine – and we seem to still be attracting new players (which I thought was the biggest risk of the change in management – maybe players giving it a pass this season while we are in transition.)
When will Benham kick of the Strategic Brentford Bitcoin reserve so that in 2030 we have higher revenues than Man Utd?