Brentford FC Chairman Cliff Crown has called on supporters to back the Club’s ‘Pay What You Can’ ticket initiative, fill Griffin Park and raise money for the charity Sport Relief at the same time.
The final countdown to Brentford’s ‘Pay What You Can’ fixture against Shrewsbury Town is now underway.
The Club ran the ground-breaking and charity fund-raising ‘Pay What You Can’ ticketing initiative for a match against Stevenage last season and will be running the offer again for the Sky Bet League One match against Shrewsbury on Saturday October 26.
The Stevenage game was originally due to be played in December and despite a postponement more than 7,000 turned up for the rearranged match.
In total, more than 10,000 tickets were sold for the fixture.
The Club also raised in excess of £3,300 for Sport Relief.
Under the ‘Pay What You Can’ initiative advance match tickets for Brentford fans are sold at the best price the supporter can pay.
The minimum price for a ticket is £1 and every ticket, whether for adult, senior, student or junior, in The Bees United Stand, The BIAS Stand and The Bill Axbey Stand is up for sale, except those already taken by Season Ticket Holders.
The Club also wants to raise money for charity at the same time so when more than £5 is paid for a ticket, 50 per cent of the excess, excluding VAT, will be donated to the charity Sport Relief.
Cliff Crown said: “This is a fantastic idea and the Board of Directors were delighted to back the proposal when it was brought to us.
“It was unfortunate the game was postponed when scheduled last season but the number of tickets sold and amount raised for Sport Relief showed us it was a success.
“We have no hesitation in giving this initiative our full support again this season.
“There is nothing more satisfying as Chairman of Brentford FC than to see the ground full and a resounding home win, which a full house can help deliver
“We saw last season when the ground was packed to the rafters what support our fans can generate and the atmosphere can spur the players on to great achievements.
“The Board is also very supportive of the charitable side of the initiative.
“Sport Relief is a charity that is close to the heart of many of us, including the Club Owner Matthew Benham.
“We hope we can surpass the donation we made last year and help the charity with its aims.
“I would urge anyone interested in attending to get their tickets soon, I know they are selling fast.”
More than half the available seats for the Brentford sections of the ground are now sold and those who want to buy tickets for groups of people to sit together are urged to buy immediately.
There are very few tickets left in Block D of The Bees United Stand and they are selling well in Block B and Block E.
In most of the paddock, the lower tier of The Bees United Stand, and in central areas of The Bill Axbey Stand, on the New Road side of the ground, availability is limited.
Tickets for the Club’s Family Area are also selling well and nearly half the tickets for the BIAS Stand terrace are sold.
As tickets will be for reserved seats, further areas are short of seats together in the same row or block.
The Club advises supporters to buy now to avoid disappointment.
Tickets are already on sale and are limited to six per person.
Tickets will be available from the Club’s Ticket Office at Griffin Park, which is open from 10am until 4pm Monday to Friday.
They can bought in person or ordered by telephone on 0845 3456 442 – option 4.